“I don’t believe for a second that these horse owners were uncaring or that they were doing this knowingly. They just didn’t have a lot of choice as to what grooming products they could use. And back then we certainly didn’t know as much as we know now about the incredible efficacy of ingredients like Manuka Honey and Harakeke found in New Zealand’s wild backyard.
My ethical and professional drivers when advising Michael and the team at MiEqui are to stay true to the horse – sourcing and using the best of New Zealand and international ingredients that are gentler on the horse’s skin and coat, avoiding harsh chemicals that can cause irritation or harm, and working in harmony with the animal’s natural defences. This sums our ethos at MiEqui. We’re developing products that nurture and protect, just as nature intended. But we’re also developing products that work.
Being the founder’s father doesn’t just make me proud. It’s a unique privilege blending the roles of parent and professional, helping guide Michael’s business towards compassionate, ethical practices. Our family bond strengthens MiEqui’s mission to deliver horse grooming products that stand for safety, efficacy, and natural ingredients, a testament to the care we would want for our own horses.”
