Michael Welten

“I’ve taken the insights and learnings from those years developing world-class canine grooming products and have now applied them to horse care. This has been a two-year investment and a massive team effort. I’m fortunate to be surrounded by a passionate and literally world-class team of horse enthusiasts, groomers and equine vets who’ve helped keep me on track with my vision, and in sync with what the horse riding community wants and expects from their grooming range.

Thinking about it, it’s probably not that surprising that I’m here now, what with Dad being an equine vet and growing up literally surrounded by dogs and horses! Having Gary in the business is like having a living, breathing equine encyclopaedia by my side — although I sometimes have to remind him this isn’t the ’70s, and horse grooming has gone high-tech since Abba was top of the charts.

I’m proud of what we’ve been able to achieve together, and I thank all of our customers for their feedback and comments as this drives me on to keep on creating world-class animal grooming products we’d be happy using on ourselves.”