Environment & Sustainability

Like most Kiwis, we’re doing our best to reduce our environmental impact on our planet, and on the people and animals who call it home.

Our view on this is grounded on the simple premise that everything we do – no matter how big or small – makes a difference.

MiEqui’s concentrated formulas available across our horse shampoo and horse conditioner lines mean less waste, less packaging, less plastic, and reduced carbon through more efficient shipping and freighting.

The recyclable packaging used across the MiEqui range means if you do your bit and use your recycling bin, you can ensure our products get a life after their life with you and your horse is over.

We’re working with a NZ carbon-tech company, so you’ll soon be able to offset the carbon cost of moving products from our place to your place.

And we’ve invested in literally world-class manufacturing. MiEqui’s products are made in human-grade ISO-certified manufacturing facilities. This means we can make sound environmental calls every step of our production process – from selecting eco-friendly materials to designing, producing, transporting, and selling our products.

We’re not for a second saying ‘job done’ and our promise to you is that we’ll keep working on ways to make a positive difference.

 

recyclable containers

Recyclable Non-Carbon Black Containers & Concentrated Formulas

The new black is actually non-carbon black! The MiEqui 250ml range comes in a non-carbon black bottle. So what? Well when made from a non-carbon black masterbatch, your used MiEqui 250ml plastic packaging can be detected during the waste sorting process and used for recycling. All you need to do is give them another life by popping them in your recycling bin.

The concentrated formulations of our horse shampoos and horse conditioner also means less waste, including reduced packaging, reduced plastic usage, reduced landfill (for those who can’t recycle), and a reduction in our shipping and storage carbon footprint. By manufacturing as many of our products as we can in a concentrated format, we’re working toward our goal of zero-waste.

ohariu stream

Carbon Offsetting & Tree Planting

We’re working with a New Zealand carbon tech company to bring you an effortless way to offset the carbon cost of shipping MiEqui from our place to your place. Soon you’ll be able to use a one-click option at check-out, offsetting your freight carbon footprint for a small fee.

In the meantime, we’re doing it our way – planting five native trees every month along Ohariu Stream located in Ohariu Valley – the closest home of the most concentrated population of horses just outside our Capital city, Wellington. This activity supports an ongoing community planting programme to restore Ohariu Stream to its pristine best.

Streams provide habitat and food for hundreds of plants and animals – from tiny algae to 100-year-old longfin eels – and have delicately balanced ecosystems. If healthy, the banks of the streams improve water quality, provide habitat and shelter for fish, and lowering the water temperature. These bank areas also filter out sediment and pollutants and increase bird and insect life.

Wellington streams like Ohariu are home to 16 native fish species, including: Giant kōkopu (defined as At Risk: Declining, Vulnerable), Longfin eel /tuna kuwharuwharu (defined as At Risk: Declining), and Shortjaw kōkopu (defined as Threatened: Nationally Vulnerable, Endangered).

 

ingredient bottles

Human-Grade ISO-Certified Manufacturing

We manufacture MiEqui in a human-grade and audited facility which is Cosmetics New Zealand GMP-certified to comply with ISO 22716. This means our range is made to human grade standards, ensuring our products meet the highest safety standards available to cosmetics manufacturers globally.

Over-the-top? We don’t think so. Yes, it costs us a little more to do this, but the fact our manufacturing partner is New Zealand’s only manufacturer certified to produce certified organic products by ECOCERT and Certified Natural by COSMOS means you should feel confident in MiEqui’s ingredients and processes, bringing you the best from nature.

made pure in new zealand

Made Pure in New Zealand

MiEqui is 100% New Zealand-owned and operated.

Our exceptional line of products are proudly crafted in New Zealand and we call heavily on NZ nature for our native hero ingredients.

We’re committed to producing every MiEqui product right here in NZ.

balanced pH

pH Balanced

Our grooming products have a pH level similar to that of a horse’s skin, which is slightly acidic. This helps maintain the health of the horse’s coat and prevents skin irritations.

The proteins and vitamins present in MiEqui shampoos and conditioners will fortify the hair strands, reducing breakage and enhancing natural shine.

Silicone Free

Silicone may be coating your horse’s hair, causing damage and weakness over time by blocking moisture and essential oils.

We have tapped into some smart science to harness the natural power of Olive oil, meaning that our silicone-free range offers a gentle cleanse and condition. This allows those vital nutrients found in Harakeke and Manuka Honey to reach your horse’s skin, coat, mane, and tail.

Paraben Free

Unlike many horse shampoos and cleaning products, our formulations are free from parabens which can strip away the natural oils that keep your horse’s hair healthy and shiny.

Our shampoos and conditioning products include hero ingredients like Harakeke & Manuka Honey – natural ingredients which will support your horse’s skin and coat oils, leaving the hair feeling soft, clean, and moisturised.

 

Cruelty Free

Not only are we committed to designing and making cruelty-free products for animals, we also believe our products have to be safe for the people who use them too. We learnt this when customers of our sister company, Mipuchi, told us they loved using our products on themselves! We knew then that we had a duty of care to make products that would do no harm when used NOT AS DIRECTED!

By choosing cruelty-free options, you’re not only making a compassionate choice but also ensuring the health and comfort of your animal.

good for sensitive skin

Hypoallergenic

Our products are made with ingredients specifically designed for sensitive skin and allergies and our formulas are free of harsh chemicals and irritants. Harakeke is known for its anti-inflammatory and moisturising properties which help maintain a horse’s natural moisture barrier. And Manuka Honey is known to hold natural antibacterial, anti-inflammatory and antioxidant properties.

As Natural As We Can Make

There is no SLS in our products and being plant-based our range of shampoos and conditioners will not harm your horse’s skin and hair. We’ve worked hard to make our formulas as natural as we can, but not at the expense of performance. Our formulas will nourish your horse’s coat, leaving it with a healthy and natural shine.